At Kunes Sterling RV, we believe that strong communities are built when people come together to celebrate tradition, culture, and connection. That’s why we’re proud to support one of the Sauk Valley’s most vibrant traditions — the 72nd Annual Fiesta Day Parade, hosted by the Hispanic Business Leaders Committee (HBLC) of the Sauk Valley Area Chamber of Commerce.
A Tradition of Celebration
Since 2013, the HBLC has organized the Fiesta Parade as a way to uplift and celebrate Hispanic culture in the Sauk Valley while strengthening the ties between local businesses, families, and neighbors. Their mission goes beyond festivities — it’s about enhancing economic opportunities for Hispanic-owned businesses and ensuring that the Sauk Valley continues to thrive through diversity and collaboration.
This year’s parade marks a special milestone as the 72nd Annual Fiesta Parade takes to the streets on Saturday, September 20, 2025.
Parade Route and Festivities
The parade will kick off at 1:00 p.m. in Rock Falls and make its way to the Sterling Marketplace, bringing colorful floats, local organizations, music, and dancing along the way. It’s an event that draws families from across the Sauk Valley, creating an atmosphere filled with pride and joy.
And the fun doesn’t stop at the parade! Afterward, from 3:00 to 6:00 p.m., the celebration continues at the Sterling Marketplace. The Hispanic Business Leaders Committee has organized an exciting afternoon filled with:
- 🎶 Live Music & Performances
- 🍴 Delicious Food Trucks & Food Tents
- 🛍️ Local Vendors & Nonprofit Booths
- 🎉 Activities for All Ages
It’s the perfect opportunity to explore, taste, and experience the vibrant flavors and traditions of Hispanic culture in our community.
Be Part of the Celebration
Whether you’re joining as a spectator, bringing the family for an afternoon of fun, or supporting local businesses, your presence helps make this community tradition even stronger. Vendors, nonprofits, and food trucks are also invited to participate in the Sterling Marketplace celebration — bringing even more variety to this incredible day.
Why Kunes Sterling RV Supports Local Traditions
As your local RV dealership, Kunes Sterling RV is more than just a place to shop for RVs — we’re part of this community. We know that events like the Fiesta Day Parade are what make the Sauk Valley such a special place to live, work, and explore.
When you choose Kunes, you’re not just choosing a dealership — you’re choosing a team that supports local traditions, values family, and celebrates cultural diversity.
See You at the Fiesta Day Parade!
Mark your calendars for Saturday, September 20, 2025 — bring your family, invite your friends, and join us for a day filled with pride, tradition, and celebration. We can’t wait to see the Sauk Valley community shine at the 72nd Annual Fiesta Day Parade and Celebration at the Sterling Marketplace!
