For 50 years, the Electric Christmas Parade has been one of Lake Geneva’s most beloved holiday traditions. Families bundle up, cocoa in hand, and line the sidewalks to watch illuminated floats, festive music, and holiday characters roll by. It’s a celebration that feels equal parts hometown charm and pure holiday wonder.
This year’s 50th anniversary is more than just another parade—it’s a community milestone. It’s a chance to celebrate the generations of volunteers, local groups, and families who’ve kept this tradition shining bright year after year. There’s something powerful about a tradition that lasts half a century: it becomes part of who we are, and part of the memories we pass on.
Kunes Auto & RV Group is honored to support that legacy and help power the next chapter of this Lake Geneva holiday classic.
Why Kunes Auto & RV Group Is Proud to Sponsor
At Kunes Auto & RV Group, we believe dealerships should be more than places where people buy vehicles—they should be partners in the communities we serve. Sponsoring the Lake Geneva Electric Christmas Parade is a natural extension of that commitment.
Community is in our DNA
Kunes has always been about helping neighbors and supporting local traditions. Events like this parade bring people together in a way that nothing else can. On parade night, everyone is united by the same simple joy—watching the season come alive in lights, music, and smiles.
The parade celebrates what we love most
The Electric Christmas Parade is built around family, fun, and a genuine love for Lake Geneva during the holidays. That’s exactly what Kunes stands for too: family experiences, local pride, and making memories that last long after the snow melts. Whether you’re driving to see relatives, heading downtown for gift shopping, or taking a winter weekend escape in an RV—your vehicle is part of your holiday story. We’re proud to be part of the bigger story this parade tells every year.
Parade Details: What to Expect on December 6
Here’s a quick rundown so you can plan a festive, stress-free evening:
Time & Place
Date: Saturday, December 6, 2025
Time: 5:00 p.m.
Location: Broad Street and Main Street in Downtown Lake Geneva
Parade Route
- The parade steps off at the intersection of Williams Street and Marshall Street, then continues:
south on Williams Street to Broad Street - south on Broad Street to Main Street
- west on Main Street to Cook Street
If you want to read more click here
Parking & Road Closures
To prepare for the parade, the route will be closed to parking starting at 2:00 p.m. The best move is to arrive early, find free parking, and enjoy downtown before the lights start rolling. Spots fill quickly, and arriving ahead of time lets you enjoy the full holiday atmosphere.
Safety First
For everyone’s safety, spectators are asked to stay on the sidewalk or curb during the parade. Keeping the route clear protects guests and participants and helps the parade flow smoothly.
If You Can’t Make It
If you’re unable to attend in person, don’t worry—there will be a recorded video shared afterward so you can still enjoy the parade from home.
Make a Whole Holiday Evening of It
The parade is the main event, but it’s also the perfect centerpiece for a full holiday night downtown. Arrive early and turn the afternoon into a winter adventure:
- Browse local shops for gifts and seasonal finds
- Grab dinner or warm drinks at your favorite downtown spot
- Soak in the decorations, lights, and classic Lake Geneva charm
There’s something about walking Broad and Main in early December that just feels like the holidays are supposed to feel.
Helping Keep the Holidays Rolling
There’s something fitting about an auto and RV group supporting an event that’s powered by vehicles and bright with creativity. The Electric Christmas Parade thrives because of the people who build floats, the groups who participate, and the drivers who bring it all to life. As sponsor, Kunes Auto & RV Group is proud to help support the operations behind the scenes, keep the event welcoming and family-friendly, and ensure this tradition remains strong for the next generation.
We see it as part of a bigger commitment: showing up for Lake Geneva not just when you need a vehicle, but when the community needs a partner.
See You at the Parade!
Whether you’ve attended every year since childhood or you’re coming for the first time, the 50th Annual Lake Geneva Electric Christmas Parade promises to be unforgettable. Dress warm, bring the family, and get ready to feel that holiday buzz that only a downtown parade under the lights can deliver.
From all of us at Kunes Auto & RV Group—thank you for letting us be part of this incredible community celebration. We can’t wait to celebrate with you on December 6 at 5:00 p.m. in Downtown Lake Geneva.
